Aaaarrrggghhh. I’m rubbish. Everyone is better than me. Why do I even bother? This is terrible. WAIT. STOP. Read this…
Alexander McQueen was a marketing genius because he understood a fundamental truth about how to engage people…
When it comes to ideas, sometimes the one you like the best isn’t the best one to go with…
After spending an evening with social media expert and general ‘smart guy’, Gary Vaynerchuk (@garyvee), I decided to check out SlideShare. Have you come across this yet? It’s basically a social network based around sharing slideshows. Sounds weird, I know. But I kind of like it and spent some time designing my own presentation. I think it’s worked out quite nicely. And it’s about a subject that’s important to any copywriter, marketer or business owner -…
‘When we tell stories about creativity…we neglect to mention those days when we wanted to quit, when we believed that our problem was impossible. Instead, we skip straight to the breakthrough. We tell the happy ending first. ‘The danger of this scenario is that the act of feeling frustrated is an essential part of the creative process. Before we can find the answer — before we can even know the question — we must be…