Aaaarrrggghhh. I’m rubbish. Everyone is better than me. Why do I even bother? This is terrible. WAIT. STOP. Read this…
Alexander McQueen was a marketing genius because he understood a fundamental truth about how to engage people…
In the latest episode of the podcast, I talk to a copywriter who specialises in health and raise a few controversial issues. Find out more…
Andrew Nattan of 603 Copywriting and Hampson Nattan Williams explains why he doesn’t like Hemingway…
Email marketing is something every copywriter needs a good grasp of. That’s why I invited expert Jenna Tiffany to share her thoughts.
Vikki Ross is a nice person. Chances are you know that already as she’s an absolute star in the industry. Listen to her chat here.
What’s the single most useful word for a copywriter? Free? You? And? Find out which gets my vote….
Well, it’s a pleasure to find you here in 2019.How are you getting on? Liking the place, or not too sure?After a bit of a break over the Christmas period, I’m back in the hot seat this week and tackling 2019 head on.I’m pleased to say, as well as making some good headway on some copy jobs, I’ve already been able to sort a brand new episode of The All Good Copy Podcast.We’ll get to…
It’s not everyday you’re able to chat to a legend of the direct marketing world… But on the day I recorded this second episode of The All Good Copy Podcast, that’s exactly what I did. Brian Kurtz has been in the game for nearly 40 years and has pretty much seen it all. He’s worked with almost every recognised name in the US marketing scene and counts the likes of Jay Abraham and Clayton Makepeace…
“A rose by any other name would smell as sweet.” So wrote old Bill Shakes, the frilly-collared play-dude. I’m not a massive Shakespeare fan, but try as I might, I couldn’t get that quote out of my mind whilst writing up the interview I have to share with you here. You see the ‘rose’ we’re concerned with here does have another name… It’s Megan. Megan Rose. See what I’ve done there. It’s great, right? What?…