Rory Sutherland talks behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer…
An Officer of the Most Excellent Order of the British Empire…talking about Thom Yorke? Go on then…
Ideas are annoying. Sometimes they’re right there in front of you. Sometimes they can’t be found anywhere. Here’s how to fix the problem…
Stand back. I’m going to throw five nuggets of copywriting wisdom at you fast. Get ready to catch ’em…
Aaaarrrggghhh. I’m rubbish. Everyone is better than me. Why do I even bother? This is terrible. WAIT. STOP. Read this…
Alexander McQueen was a marketing genius because he understood a fundamental truth about how to engage people…
In the latest episode of the podcast, I talk to a copywriter who specialises in health and raise a few controversial issues. Find out more…
Andrew Nattan of 603 Copywriting and Hampson Nattan Williams explains why he doesn’t like Hemingway…
Email marketing is something every copywriter needs a good grasp of. That’s why I invited expert Jenna Tiffany to share her thoughts.
Vikki Ross is a nice person. Chances are you know that already as she’s an absolute star in the industry. Listen to her chat here.