It’s more important to be excited about your ideas than it is for those ideas to be right every time.
After a year in the wilderness going slightly mad writing a novel, I’ve finally found peace again and even have a new copy project in the pipeline…
I want to tell you a little story about a woman called Barbara. And an egg. You’ll like it. Have a read…
If you’re a copywriter, you really should know who Frances Gerety was. Find out why here…
Looking for ideas? The best ones could be hiding from you in plain sight. Here’s how to liberate them…
Rory Sutherland talks behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer…
An Officer of the Most Excellent Order of the British Empire…talking about Thom Yorke? Go on then…
Ideas are annoying. Sometimes they’re right there in front of you. Sometimes they can’t be found anywhere. Here’s how to fix the problem…
Stand back. I’m going to throw five nuggets of copywriting wisdom at you fast. Get ready to catch ’em…
Aaaarrrggghhh. I’m rubbish. Everyone is better than me. Why do I even bother? This is terrible. WAIT. STOP. Read this…