Email marketing is something every copywriter needs a good grasp of. That’s why I invited expert Jenna Tiffany to share her thoughts.
Vikki Ross is a nice person. Chances are you know that already as she’s an absolute star in the industry. Listen to her chat here.
What’s the single most useful word for a copywriter? Free? You? And? Find out which gets my vote….
Well, it’s a pleasure to find you here in 2019.How are you getting on? Liking the place, or not too sure?After a bit of a break over the Christmas period, I’m back in the hot seat this week and tackling 2019 head on.I’m pleased to say, as well as making some good headway on some copy jobs, I’ve already been able to sort a brand new episode of The All Good Copy Podcast.We’ll get to…
It’s not everyday you’re able to chat to a legend of the direct marketing world… But on the day I recorded this second episode of The All Good Copy Podcast, that’s exactly what I did. Brian Kurtz has been in the game for nearly 40 years and has pretty much seen it all. He’s worked with almost every recognised name in the US marketing scene and counts the likes of Jay Abraham and Clayton Makepeace…
“A rose by any other name would smell as sweet.” So wrote old Bill Shakes, the frilly-collared play-dude. I’m not a massive Shakespeare fan, but try as I might, I couldn’t get that quote out of my mind whilst writing up the interview I have to share with you here. You see the ‘rose’ we’re concerned with here does have another name… It’s Megan. Megan Rose. See what I’ve done there. It’s great, right? What?…
It’s the early 1900s. You’re in Paris. Specifically, you’re in Gertrude Stein’s home at 27 Rue de Fleurus. On the walls surrounding you are hung what will become some of the most important works of art ever to have existed. But that’s all to come. Right now, the talk around you concerns two specific artists. Both have pictures hanging on Gertrude’s walls… Both are considered geniuses… And both are pushing the boundaries of art to…
You may know him as Kento. Or you may know him by his Spanish name: Pedro. For a short while, I knew him as Hector. Before a fellow writer and marketer, Thomas Goosey, enlightened me. In case you don’t recognise his name, he looks like this: He’s a children’s television character that’s become a meme. He’s usually used as a GIF to express shock. I like him. He’s funny. But why the freaking lobster am…
PLEASE NOTE: Competition entries must be received BEFORE midnight on Friday 16th November. Pablo is a dog. When he’s not doing typical dog things, he spends most of his time observing his owner – the author, speaker and copywriter, Glenn Fisher. He watches him write copy, prepare talks and discuss marketing with various business folks. In doing so, he’s picked up quite a few insights into the world of advertising and marketing. He originally wanted…
“All my experience says that for a great many products, long copy sells more than short…” Those are the words of David Ogilvy, in Ogilvy on Advertising. He was a pretty experienced guy when it came to copywriting… Did a few good things, apparently. Interestingly, Ogilvy went on to suggest one of the reasons behind this idea is “advertisements with long copy convey the impression that you have something important to say, whether people read the copy…