In Copywriting Why it’s dangerous to ask questions in copy August 17, 2018 6 Mins Read Questions in copy can be dangerous… Do you agree? No. And there you go: my question is answered. Just like…
In Comment Why every copywriter should ‘go old school’ October 20, 2017 10 Mins Read One thing that struck me recently is how confused some people are about the kind of copywriting I do. You…