Tag Archives: Questions In Copy

Good answers, crap copy

Who is your customer? What precisely do you want them to do? And what would make them do it? To write any piece of copy you need to ask these three questions of your customer. If you don’t, you’ll struggle to persuade anyone to do anything. You probably agree. They seem pretty obvious, pretty sensible […]

Why it’s dangerous to ask questions in copy

Questions in copy can be dangerous… Do you agree? No. And there you go: my question is answered. Just like that, it’s all over. Sorry to waste your time. I’ll speak to you another day. … … … Wait. What happened there? Well, I asked a question. You had an answer. The transaction ended. Hell, […]