A lot of people worry about self-doubt. I think it’s a good thing and can help with creativity. Read why here…
What’s the best swear word? Clare Barry will tell you. And she’s 100% convinced…
Vikki Ross is a nice person. Chances are you know that already as she’s an absolute star in the industry. Listen to her chat here.
Questions in copy can be dangerous… Do you agree? No. And there you go: my question is answered. Just like that, it’s all over. Sorry to waste your time. I’ll speak to you another day. … … … Wait. What happened there? Well, I asked a question. You had an answer. The transaction ended. Hell, I wouldn’t blame you if you couldn’t be bothered to find out why I was asking the question in the…
We drop straight in this week to a brief chat I had over the bank holiday weekend with copywriter, networker-extraordinaire and all round nice person, Vikki Ross… GLENN (GF): OK, let’s forget all this copywriting event stuff for a moment and let me ask you a very important question: what’s your favourite capital letter? VIKKI (VR): That’s an easy one… it’s ‘V’, of course. GF: Of course, I should have known. To be fair, it’s…
A few weeks ago I sat down to speak with expert copywriter, Vikki Ross (of Sky, The Body Shop and Hotels.com fame). The feedback I received was great and I’m glad so many people found it useful. You’ll be pleased to know I’ve got a lot more interesting interviews planned… In fact, next week, I’ll be sharing an interview I just recorded with the legendary Drayton Bird. But after our interview Vikki decided it would…
Earlier this week, I jumped on a call with a woman called Vikki Ross. If you’ve come across Vikki before (most likely on Twitter via @vikkirosswrites), you’ll be eager to hear our conversation… But if not, let me tell you that Vikki is not only a very successful copywriter – having worked for the likes of The Body Shop, Hotels.com and Sky – she’s also a great champion (when I’m able to say the word, as…