Tag Archives: Advertising

Form follows function

In 1919 Walter Gropius was appointed head honcho at the Grand-Ducal Saxon School of Arts and Crafts in Weimar. Hardly the catchiest name for a school, is it? It’s one reason you’ve probably never heard of the Grand-Ducal Saxon School of Arts and Crafts in Weimar. But you’ve heard of the Bauhaus, right? That’s because […]

Absolute nonsense

As a species, we love absolutes. Life throws so much crap at us, it’s a relief when someone tells you: This is the way it is, so you don’t need to worry. Sadly, in the world of advertising and marketing, our desire for absolutes means we’re too often misled by self-proclaimed ‘gurus’ and lazy ‘thought […]

37 things I learned about marketing from DIY punk

Before I wandered unwittingly into the world of marketing and became a copywriter, I was a punk. Well, not strictly a punk in the proper sense. I was a little too young for tartan and safety pins. But one element of punk that thrived in the ‘post-punk’ era was the DIY ethic. Driven by record […]

If Ogilvy had been a skateboarder, he’d have written ads like these

At the end of the 80s there was really only one widely recognised skateboarding company: Powell Peralta. Started by two of the biggest names in skateboarding – particularly Stacey Peralta – the company was very successful. Indeed, it was pretty much the team to ride for. Its elite skating team – the Bones Brigade – included a young Tony […]

Inspiration really can come from anywhere

You may know him as Kento. Or you may know him by his Spanish name: Pedro. For a short while, I knew him as Hector. Before a fellow writer and marketer, Thomas Goosey, enlightened me. In case you don’t recognise his name, he looks like this: He’s a children’s television character that’s become a meme. He’s usually […]

COMPETITION: Win Pablo’s annotated copy of my book, The Art of the Click

PLEASE NOTE: Competition entries must be received BEFORE midnight on Friday 16th November. Pablo is a dog. When he’s not doing typical dog things, he spends most of his time observing his owner – the author, speaker and copywriter, Glenn Fisher. He watches him write copy, prepare talks and discuss marketing with various business folks. In doing […]

Short answers to big questions: Glenn Fisher interviewed by ProCopywriters

I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically an hour where the guest fields questions about copy. It was pretty intense with chatter flying all over the shop, but it was also a lot of fun. In case you didn’t get to catch the event live, […]

Fintech, Fruit Tea & Feedback: An Interview with André Spiteri

“Er…it’s actually fruit infusion for me.” What? I’d just asked fellow copywriter, André Spiteri, if he prefers putting the milk in before the tea bag or after the water. I live a pretty controversial life myself by putting the milk in first… And in Earl Grey no less, an already-too-weak-tea in most people’s eyes. But […]

Don’t hide your best stuff: the importance of top-loading copy

A long copy sales letter can run to around 10,000 words… Writing so much copy takes a while. So, it figures you’re going to have moments deep into the writing process when fresh inspiration comes. I had this recently with a letter I’ve been working on for a financial newsletter in the US. The idea […]

An interview with, er… me?

A few weeks ago I sat down to speak with expert copywriter, Vikki Ross (of Sky, The Body Shop and Hotels.com fame). The feedback I received was great and I’m glad so many people found it useful. You’ll be pleased to know I’ve got a lot more interesting interviews planned… In fact, next week, I’ll be […]