Too often we write the copy we think should be written, not the copy that needs to be written.
Writing copy to grab your reader’s attention is hard. You might spend weeks testing different ideas for nothing. Even if…
At the end of the 80s there was really only one widely recognised skateboarding company: Powell Peralta. Started by two…
“And the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as…
Too many copywriting gurus go on and on about what they DO know… So to freshen things up a little,…
I know a lot of people have already got hold of Write Better Copy… But if you haven’t had a…
I’ve had a lot of emails from people asking which copywriting products I think are worth the money… It’s difficult.…
You get an email telling you the good news… If you act in the next two hours, you can claim…
When someone decides to pay money in return for a product or service, it’s a serious thing. Good copy should…
Whatever you think about Woody Allen ‘the man’… As a filmmaker, he’s made some truly great films. That’s a simple…