Too often we write the copy we think should be written, not the copy that needs to be written.
Writing copy to grab your reader’s attention is hard. You might spend weeks testing different ideas for nothing. Even if…
At the end of the 80s there was really only one widely recognised skateboarding company: Powell Peralta. Started by two…
“And the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as…
I’ve had a lot of emails from people asking which copywriting products I think are worth the money… It’s difficult.…
When someone decides to pay money in return for a product or service, it’s a serious thing. Good copy should…