It’s Cindy Gallop. And that is enough reason to click here and listen to this episode of the podcast. Seriously…
I received a nice message from copywriter Stephen Marsh this week, which sums up exactly what the aim of The…
Take a look at this scrap of paper: Though it might look like nonsense right now… I guarantee it will…
Another copywriter has been amusing my girlfriend! But it’s OK. There’s nothing dodgy going on. In fact, if you’ve ever…
A lot of people have been in touch to ask if they could find All Good Copy on Facebook. You…
You open your Word document… You stretch out your hands and click your knuckles… You place your palms down on…
To be effective, copy must engage with the reader on a personal level. It’s not an option. It’s essential. Though…
Unlike a lot of copywriting pros who’ll tell you to steer well clear of extended metaphors in copy… I like…
Who in their right mind thinks about sentence structure whilst they’re having their sausage sandwich in the morning? Well, me.…