After a year in the wilderness going slightly mad writing a novel, I’ve finally found peace again and even have a new copy project in the pipeline…
Writing copy to grab your reader’s attention is hard. You might spend weeks testing different ideas for nothing. Even if…
Before we get into this piece… A thank you. Thank you to all those readers who took part in my…
There you are in the grandly decorated lounge of Agora owner Bill Bonner’s 18-century chateau… Gathered with you are what…
Do you have a swipe file? You hopefully do. And if that is the case, rather than read this email,…
Merry Christmas, my fellow copy enthusiast! We’re pretty much ready for the big day here at the Fisher household… Presents…
I’m on the bus back to my London flat in Dalston reading the first draft of a new sales letter…
Copywriters can be precious people… I should know. I am one. And sure, tell me my copy doesn’t work or…
One of my mentors, the American entrepreneur and writer Mark Ford, once taught me a simple way to improve problematic…
‘When we tell stories about creativity…we neglect to mention those days when we wanted to quit, when we believed that…