It’s an objection often raised, especially when it comes to longer pieces of copy. If handled badly, it can ruin…
It’s the early 1900s. You’re in Paris. Specifically, you’re in Gertrude Stein’s home at 27 Rue de Fleurus. On the…
“All my experience says that for a great many products, long copy sells more than short…” Those are the words…
When we talk about disruption, we usually think of that initial moment when we aim to grab someone’s attention. We…
I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically…
Something a little different this week… Rather than sharing some insight with you here in this article, we’re going to…
Before we get into this piece… A thank you. Thank you to all those readers who took part in my…
It’s alive. Well, almost. It’s definitely on Amazon. Look, you can click here and see it. And I’m definitely excited.…
There you are in the grandly decorated lounge of Agora owner Bill Bonner’s 18-century chateau… Gathered with you are what…
Take a look at this scrap of paper: Though it might look like nonsense right now… I guarantee it will…