It’s an objection often raised, especially when it comes to longer pieces of copy. If handled badly, it can ruin your work. But get it right and it could be one of the most important tools you employ. I’m talking about repetition. A reader asks an interesting question on this very subject: “Is there a good […]
Tag Archives: Direct-Response Copywriting
23
Nov
Nov
“All my experience says that for a great many products, long copy sells more than short…” Those are the words of David Ogilvy, in Ogilvy on Advertising. He was a pretty experienced guy when it came to copywriting… Did a few good things, apparently. Interestingly, Ogilvy went on to suggest one of the reasons behind this idea […]
23
Nov
Nov
It’s the early 1900s. You’re in Paris. Specifically, you’re in Gertrude Stein’s home at 27 Rue de Fleurus. On the walls surrounding you are hung what will become some of the most important works of art ever to have existed. But that’s all to come. Right now, the talk around you concerns two specific artists. Both […]
19
Sep
Sep
I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically an hour where the guest fields questions about copy. It was pretty intense with chatter flying all over the shop, but it was also a lot of fun. In case you didn’t get to catch the event live, […]
19
Sep
Sep
Something a little different this week… Rather than sharing some insight with you here in this article, we’re going to delve inside my brand new book – The Art of the Click – and quarry some insight from there. You see, my publisher has set up a cool little thing were you can access and read a […]
It’s alive. Well, almost. It’s definitely on Amazon. Look, you can click here and see it. And I’m definitely excited. Look, I’m doing a big thumbs up and everything. Yes. Shout it from the hills. My first proper book on direct-response copywriting is finally available to pre-order and I can begin to tell you all about it. If you’ve […]
There you are in the grandly decorated lounge of Agora owner Bill Bonner’s 18-century chateau… Gathered with you are what you’ve been told are some of the best copywriters in the world… You’re excited. In fact, you’re only just starting to figure out what this copywriting lark is all about, so to spend time with real experts […]
16
Nov
Nov
Though it might look like nonsense right now… I guarantee it will help you shave hours off the time you spend reviewing and editing your copy. And it’ll make your copy a damn sight more effective. It’s almost too simple to follow… And it only takes about five minutes from start to finish. Sound interesting? Good. Let me show you what […]
The North of England is a wonderful place… I write to you today from a pleasant pub on the Heaton Moor Road just outside of Manchester. The taxi from the station cost less than the minimum fare in a London cab… The beer is brought to my table with plenty of change from a fiver… And people […]
16
Aug
Aug
I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business. Me: Catching some sun on the Seine in Paris. As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take […]