Some exciting news about a brand new project featuring Glenn Fisher, which aims to help you hone your copywriting craft…
It’s more important to be excited about your ideas than it is for those ideas to be right every time.
It’s a piece of copywriting advice that gets thrown around a lot. But I think it causes more problems than it’s worth.
After a year in the wilderness going slightly mad writing a novel, I’ve finally found peace again and even have a new copy project in the pipeline…
It’s an objection often raised, especially when it comes to longer pieces of copy. If handled badly, it can ruin…
It’s the early 1900s. You’re in Paris. Specifically, you’re in Gertrude Stein’s home at 27 Rue de Fleurus. On the…
“All my experience says that for a great many products, long copy sells more than short…” Those are the words…
When we talk about disruption, we usually think of that initial moment when we aim to grab someone’s attention. We…
I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically…
Something a little different this week… Rather than sharing some insight with you here in this article, we’re going to…