There’s a lot of absolute nonsense out there in ad world…and I’m fed up of it!
I spoke to Giles to find out which letters of the alphabet he prefers. I mean, you want to know, right?
Aside from having an insane name, Walter Gropius has also had a pretty big influence on modern advertising…
She has a dog called Pamplemousse, which is reason enough to drop everything and listen to this now…
An old hymn might seem the last thing that could help you become a better copywriter. But you’d be surprised…
Street Rosé. If you don’t know what Street Rosé is all about…you just need to listen to this right now.
I used to be a bit of an alternative kid when I was young. Still am. And it’s served me pretty well…
Everyone’s favourite Australian marketing satirist, Ryan Wallman (aka Dr Draper) shares his thoughts on copywriting and more…
Alexander McQueen was a marketing genius because he understood a fundamental truth about how to engage people…
Laura Parker and André Spiteri are freelance copywriters who’ve found their way in the industry along very different paths…