I spoke to Giles to find out which letters of the alphabet he prefers. I mean, you want to know, right?
Aside from having an insane name, Walter Gropius has also had a pretty big influence on modern advertising…
She has a dog called Pamplemousse, which is reason enough to drop everything and listen to this now…
An old hymn might seem the last thing that could help you become a better copywriter. But you’d be surprised…
Street Rosé. If you don’t know what Street Rosé is all about…you just need to listen to this right now.
I used to be a bit of an alternative kid when I was young. Still am. And it’s served me pretty well…
Everyone’s favourite Australian marketing satirist, Ryan Wallman (aka Dr Draper) shares his thoughts on copywriting and more…
Alexander McQueen was a marketing genius because he understood a fundamental truth about how to engage people…
Laura Parker and André Spiteri are freelance copywriters who’ve found their way in the industry along very different paths…
Exciting news… I’m pleased to say, after a heck of a long time getting it all sorted, I’ve finally launched the brand new All Good Copy Podcast. Hurrah. After randomly interviewing people for many years and leaving audio files scattered around the web, the aim here is really to organise future interviews a bit better… And have plenty of fun in the process. Series one will consist of ten episodes with a whole range of…