Everyone’s favourite Australian marketing satirist, Ryan Wallman (aka Dr Draper) shares his thoughts on copywriting and more…
Alexander McQueen was a marketing genius because he understood a fundamental truth about how to engage people…
Laura Parker and André Spiteri are freelance copywriters who’ve found their way in the industry along very different paths…
Exciting news… I’m pleased to say, after a heck of a long time getting it all sorted, I’ve finally launched the brand new All Good Copy Podcast. Hurrah. After randomly interviewing people for many years and leaving audio files scattered around the web, the aim here is really to organise future interviews a bit better… And have plenty of fun in the process. Series one will consist of ten episodes with a whole range of…
PLEASE NOTE: Competition entries must be received BEFORE midnight on Friday 16th November. Pablo is a dog. When he’s not doing typical dog things, he spends most of his time observing his owner – the author, speaker and copywriter, Glenn Fisher. He watches him write copy, prepare talks and discuss marketing with various business folks. In doing so, he’s picked up quite a few insights into the world of advertising and marketing. He originally wanted…
I have a confession. Each night, around nine o’clock, my fiancée and I sit down and turn on the television. What we watch might shock you. You see, typically, we don’t watch a lot of television. I’m usually reading. At the moment I’m being very cultured reading Walter Isaacson’s obscenely heavy biography of Leonardo Da Vinci. If Ruth isn’t reading, she’ll be listing to a documentary podcast or playbacks of counselling sessions. If our dog…
I received a nice message from copywriter Stephen Marsh this week, which sums up exactly what the aim of The UK Copy Call is. He wrote: “Just a quick note to say: I don’t usually go in for most of the ‘people talking about being copywriters’ stuff that seems to be out there right now, but UK copy call 25 was great. A decent chit-chat about copy without the thinly veiled ‘Don’t write another word…
At last count, it was estimated around 300 billion emails are sent on a daily basis. 300. Billion. A day. That’s a damn lot of emails. So, with so much other email copy competing with yours, it hardly seems worth spending much time on it, right? Wrong. Even a small improvement in your email copy can make a huge difference to the bottom line. But as copywriters, we forget this sometimes. We think of email…
Jonah Peretti – the ad-man-cum-tech-geek behind BuzzFeed – and his team of highly intelligent creatives are in the process of re-imagining online advertising as we know it. Read this recent article in New York Magazine and you’ll see what I mean. I found it equal parts inspiring and scary. Sadly, the frighteningly clever mixture of algorithms and hyper-irony at the heart of their revolution will likely leave most traditional marketers and copywriters (myself included) shivering in a…