If you ever find yourself stuck well into writing a piece of copy and don’t know where to go, do this…
What’s a good story worth? That’s the seemingly simple, but in fact, obscenely complicated question JP Watson is figuring out…
A weird tip for you that will help inject energy into your copywriting. It’s a bit mad, but I do it myself and it helps…
When we talk about disruption, we usually think of that initial moment when we aim to grab someone’s attention. We…
What’s the most important word in copywriting? Most people would say ‘you’. When I first started out in the industry,…