If you ever find yourself stuck well into writing a piece of copy and don’t know where to go, do this…
What’s a good story worth? That’s the seemingly simple, but in fact, obscenely complicated question JP Watson is figuring out…
A weird tip for you that will help inject energy into your copywriting. It’s a bit mad, but I do it myself and it helps…
When we talk about disruption, we usually think of that initial moment when we aim to grab someone’s attention. We…
Before I was born, I didn’t exist, which made it a lot harder to walk the dog. Sorry. A terrible…
What’s the most important word in copywriting? Most people would say ‘you’. When I first started out in the industry,…
You could have the best sales promotion in the world… But if the copy you’re using to direct readers to…