In Great Copywriters An interview with bestselling author and copywriter, Bob Bly July 21, 2014 7 Mins Read If you work in copywriting, there’s probably a copy of The Copywriter’s Handbook somewhere near you… Maybe it’s in that drawer you’ve not…
In Emotionals Bob Bly’s small piece of advice for making big promises November 5, 2012 4 Mins Read One of the most fundamental things you can do in a headline is to make a promise to the reader.…