Before you write any piece of copy, you need to figure out if the idea you’re writing about is any good. If your idea sucks ass, your copy will suck ass…
I’m just coming to the end of a long week of meetings and presentations here in Baltimore. It’s been great to catch up with so many friends on this side of the pond and meet so many new people. I’ve met marketing experts, copywriting legends and best-selling authors… And, as ever when I make the trip over here, I’ve been able to learn a ton of new stuff about the cutting edge ideas that are…