In Copywriting Crazy ideas are cool, but only good ideas work March 13, 2019 7 Mins Read Before you write any piece of copy, you need to figure out if the idea you’re writing about is any good. If your idea sucks ass, your copy will suck ass…
In Great Copywriters Three of the best copywriters in the world share their ideas November 17, 2017 5 Mins Read I’m just coming to the end of a long week of meetings and presentations here in Baltimore. It’s been great…