Tag Archives: Long Copy

What Woody Allen can teach you about copywriting

Whatever you think about Woody Allen ‘the man’… As a filmmaker, he’s made some truly great films. That’s a simple fact. For what it’s worth, I think he’s a brilliant writer, a great director and a good actor…. You only have to look at Annie Hall, Manhattan, Hannah and Her Sisters, Play It Again, Sam, Deconstructing Harry, […]

Repeat after me: repeat, repeat… repeat!

Dear Reader, It’s an objection that’s often raised… If handled badly, it can destroy a promotion. But get this right and it could be one of the most important things you do. AllGoodCopy.com reader, Jon Steel, asked an interesting question about this very subject on the website recently: “Is there a good technical reason why […]