There’s a bad habit people have developed in email marketing that can do more damage than you realise…
I want to tell you a little story about a woman called Barbara. And an egg. You’ll like it. Have a read…
You’re always told to ‘kill your darlings’. In practice it’s not so easy. Here’s how to do it…
Strange times. And no one really knows when they’ll end. But here are some nuggets of knowledge to keep you going…
A young man from Grimsby and an old chap from Blackpool get talking about copy. Listen in here…
Are you a weirdo? Great. Because being weird is one of the best qualities a copywriter can have. Here’s why…
If you’re a copywriter, you really should know who Frances Gerety was. Find out why here…
Looking for ideas? The best ones could be hiding from you in plain sight. Here’s how to liberate them…
Graeme Piper is the Copywriting King of Newton Abbot and also a very nice bloke. Hear for yourself here…
Rory Sutherland talks behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer…