Nick Usborne is a successful copywriter – who originally hails from Sussex – living and writing in Canada.
I’ve seen him speak a couple of times over the years and he always strikes me as a copywriter who’s very comfortable with his work.
What exactly do I mean by that – he’s comfortable?
Well, I guess it’s a feeling he puts across. In the presentations I’ve seen him give he’s very relaxed, very soft in his approach and seems to be very confident in knowing what works for him.
Most copywriters I know – including myself – can often be loud, agitated and a little distracted. But as I say, Nick seems comfortable.
In reading his Writing Rituals – a guide available through Clickbank – I can start to see why.
Writing Rituals is available here.
Five rituals that anyone can apply to their working process
This is a strange copywriting product.
Whereas most products you come across are focused on improving your copywriting through the adoption of various copywriting techniques or the understanding of different theories of copy…
Writing Rituals is actually a guide about the writing process itself.
Of course, that doesn’t make it any less valuable. In fact, I think a lot of the issues Nick touches on in this guide are very important and fundamental to your success as a copywriter.
Personally, I always enjoy reading about how fellow copywriters work, and you certainly get to find out about Nick’s working practices.
Though the guide itself doesn’t take long to read – you could probably sit down and read it in an hour – putting his ideas into practice will take you much longer.
You see, the five rituals that Nick suggests you adopt into your writing process are very easy to nod along to, but much harder to seriously apply.
But you should.
The fact is: the rituals Nick describes will undoubtedly improve your writing efficiency and help you focus your energy so that you actually end up doing less work.
Among the insights that Nick shares, you’ve got some interesting ideas about developing the right mindset before you start writing. I know a lot of people sneer at this kind of stuff, but I find it very useful.
You’ll also find a lot of useful resources that you can use in your own writing routine.
In fact, a couple of the pieces of software that Nick talks about I’ve not come across before, but I can see the use in them and will certainly give them a go.
You can see what they are by getting the guide here.
Do you need a copy of Writing Rituals?
If you’ve been copywriting for years and have developed your own approaches to effectively producing a lot of good copy on demand…
You might not need to read this guide.
Don’t get me wrong, you’ll still find it interesting and it may make you think twice about your current working process. I did, and I’ll certainly give these rituals some thought next time I’m planning a big project.
If you’re new to copywriting – or if you’re currently struggling to manage an ever increasing workload – applying the five writing rituals Nick shares in this guide will help you.
It’s incredibly low-priced and, as I say, it won’t take you long to read…
So, if writing currently causes you stress and you want to approach the assignments you’ve got piling up with more comfort…
You should invest a little time and money in this.
Best,
Glenn