The first here in a new series of ‘quotes about copywriting’.

Every now and again I’ll be posting a new snippet of copywriting advice that you’ll hopefully want to share with the world.

(Frankly, I’m so fed up with the wealth of meaningless inspirational quotes circulating the web that I thought it was about time we spread some mildly useful ones about our subject too.)

Best of all, by taking advantage of the design skills of my partner Lin at Rhinett Design, not only will the quotes be useful reminders of the fundamentals of copywriting, they’ll also be beautifully presented.

Here’s the first. I hope you like it and please do take a moment to share it: