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Copywriting Reading List

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If you’re a copywriter wondering which books you should ask for this Christmas, or if you’re searching for the best books to buy a copywriter… Help is at hand. Here you’ll find five recommendations that will help inspire and influence anyone who writes to sell. In fact, influence is actually the title of the first pick… Influence by Robert Cialdini Most copywriters will have read this. I have. In fact, I’ve read it a couple of times. But before too long I’ll…

A slightly European feel to this month’s copywriter reading list… Though, that said, we do end on an Israeli American Psychologist! So, without further ado… Here are my picks for this month: The Gardener of Ochakov by Andrey Kurkov I really like this guy’s books. In fact, I’ve been reading him ever since his first book was available in translation – Death and the Penguin. Since then he’s written about five or six more novels and…

Apologies to those who missed the June reading list. Due to me travelling so much last month, I wasn’t able to put one together. But I’ve taken this opportunity to slightly change the angle of my reading lists. Whereas before I was telling you what I’ll be reading over the next month, from now on I’ll reveal the three best books I’ve read recently. This way, you can be sure that each of my recommendations…

We’re already into May and I’m already well into my first recommendation for this month. First though, let’s just recap on last month’s suggestions… We had What is the What by Dave Eggers and I must say it was an excellent book. If you haven’t read it yet, make time for it. I’m not sure it’s directly influenced my copywriting yet, but it has nudged my view of the world somewhat. It was a real…

Following my guest post in John Forde’s excellent Copywriter’s Roundtable, I received an email from a fellow copywriter called Tony. He was interested in my idea of fuelling your brain by reading books that aren’t typically associated with copywriting. Don’t get me wrong, each month I make sure I read at least one book that touches directly on copywriting or marketing theory… I just don’t limit myself to such books. The idea struck a chord…