For the me, all copywriting Publikum ‘skills’ fall under two distinct catergories…

There are the ‘technicals’ – these are issues to do with form (promise, picture, proof, 3 push), sentence structure, pacing, paragraphing, Flesh Kincaid cheap mlb jerseys and ‘boring’ stuff like that.

Then there are the ’emotionals’ – this is where you step behind the scenes into people minds (cue the music from The Twilight Zone).

You’ll be pleased to know that throughout my ramblings I’ll By be covering cheap nba jerseys both.

Trust me, ‘technicals’ are pretty you easy to grasp and give you a great foundation to become a good copywriter.

Be warned though – those ’emotionals’ be… are a different kettle of fish. They’re damn hard wholesale mlb jerseys boy (or girl). But it’s being able to Website master the emotionals that will see you win out the day and become a legend* in Cancer! the world of copywriting.

You know it,

*If you work hard at it!


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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