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Do you have a couple of copywriting friends in your contacts you can ask to review your writing? In fact, they don’t even have to by copywriters… Your partner…your friend from school…your Dad or Grandma? The key is you have a couple of people who you trust to be open with criticism and won’t be offended by any disagreement you might have. The openness is essential. If you haven’t got a copywriting peer group yet,…

I am not an athlete. I can barely run. About two years ago, I managed to train enough to run a 10k around Richmond Park in London. It was tough. Since then, I haven’t run again. I wish I were fitter. My partner says she doesn’t mind. But still, I wish I were fitter. Everyone does, right? So, this year I’m going to run again. I’m going to run around my home town of Grimsby…