Catching up with Drayton Bird at the AWAI copywriting conference in Florida.
Catching up with Drayton Bird at the AWAI copywriting conference in Florida.


Just wanted to post a quick note from my travels, which I’ll hopefully follow with some extended thoughts soon.

Indeed, I’m working on a new piece at the moment all about understanding the importance of emotions in copy. Ironically, this seems to be the main focus for many of the speakers at this year’s AWAI Copywriting Bootcamp, which I’m here in Delray Beach, Florida to attend.

In the past two days I’ve seen direct response legends like Bill Bonner and Drayton Bird talk on this very subject, arguing why it’s so important to focus on the emotions of your reader more than anything else.

And modern copywriting master, Mike Palmer, says the same. Understanding what makes people tick is the real secret to writing good copy.

I’ll write more on this point in the next few days.

For now I thought this quick snap of me and Drayton would amuse you.

After his speech we caught up and ranted about copy for an hour, whilst other conference attendees looked on wondering why those two English guys were swearing so much.

Hope this postcard finds you well – I’ll be in touch again soon.



Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.


  1. Glenn: Wonderful picture of you and Drayton; he’s quite an amusing fellow and I must say I thoroughly enjoyed his presentation in Florida.

    You and I met when I stopped by your table at AWAI’s Job Fair; looking forward to reading your articles.

    • Thanks, Diane. Yes, he’s a funny old fellow.

      It was a pleasure to speak with you and hope you find the website useful.

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