Just wanted to post a quick note from my travels, which I’ll hopefully follow with some extended thoughts soon.
Indeed, I’m working on a new piece at the moment all about understanding the importance of emotions in copy. Ironically, this seems to be the main focus for many of the speakers at this year’s AWAI Copywriting Bootcamp, which I’m here in Delray Beach, Florida to attend.
In the past two days I’ve seen direct response legends like Bill Bonner and Drayton Bird talk on this very subject, arguing why it’s so important to focus on the emotions of your reader more than anything else.
And modern copywriting master, Mike Palmer, says the same. Understanding what makes people tick is the real secret to writing good copy.
I’ll write more on this point in the next few days.
For now I thought this quick snap of me and Drayton would amuse you.
After his speech we caught up and ranted about copy for an hour, whilst other conference attendees looked on wondering why those two English guys were swearing so much.
Hope this postcard finds you well – I’ll be in touch again soon.