Who in their right mind thinks about sentence structure whilst they’re having their sausage sandwich in the morning?
Well, me.
And here’s something for you to think about…
For a few moments after reading it, a reader remembers the end of a sentence.
Just there you remembered ‘end of a sentence’, right?
And having now ended twice on the phrase ‘end of a sentence’, it’s REALLY starting to stick in your mind.
By subtly altering your sentences you can take advantage of this to reinforce the core theme of your promotion.
Take a look at this sentence:
“You could profit on a daily basis by sparing just ten minutes a day.”
The sentence ends on ‘ten minutes a day’, which is fine if that’s the core message of your promotion – the fact it takes just ten minutes a day.
But what if elsewhere in your promotion you’ve been developing the idea that you can do this on a daily basis?
Well, with a subtle change you can end the sentence such:
“Sparing just ten minutes a day, you could profit on a daily basis.”
Now the thought the reader’s mind lingers on for a moment longer is the ‘on a daily basis’.
Sure, it’s subtle stuff. And you might think it’s hardly worth thinking about these ‘technicals’.
But it’s little technical tweaks like this – together with all the other little tweaks you make – that give your promotion the best opportunity to become a breakthrough promotion.
You know it,
Glenn