As a species, we love absolutes. Life throws so much crap at us, it’s a relief when someone tells you: This is the way it is, so you don’t need to worry. Sadly, in the world of advertising and marketing, our desire for absolutes means we’re too often misled by self-proclaimed ‘gurus’ and lazy ‘thought […]
Tag Archives: THE MARKETING SOCIETY
Paul Gauguin was a bit of a dick. At the age of twenty-three he lucked into a cushy job at the Paris Bourse (France’s stock exchange). A friend of the family had organised it for him and it paid a good salary. Paul was quick to get the hang of trading and turned out to […]