Something a little different this week…

Rather than sharing some insight with you here in this article, we’re going to delve inside my brand new book – The Art of the Click – and quarry some insight from there.

You see, my publisher has set up a cool little thing were you can access and read a sample chapter of the book.

The chapter I’ve made available is a chapter that delves into the importance of ideas.

There’s quite a lot of stuff in there, which you should hopefully find useful.

You can access the sample chapter here.

If you enjoy the chapter, there’s a lot more where that came from in the book itself.

I’d recommend pre-ordering a copy today – if you haven’t already.

Remember too, as a subscriber to All Good Copy, if you pre-order on Amazon and email me a copy of the order confirmation, you’ll receive immediate access to my Swipe File Starter Pack.

It contains three long-copy promotions I’ve written, each annotated with my notes on elements of the writing you can adapt and use in your own copy.

To get access, you just need to pre-order the book and send me a copy of the order confirmation.

You can pre-order the book here.

OK. I’ll let you check out the sample chapter. But before I sign off for today, I did just want to give you a heads up about something new I’ll be launching for you guys in October.

It’s a brand new and official All Good Copy podcast, which will be running in ten episode series. I’ve already got some of the interviews in the bag and I can’t wait to share them. There’s loads of good stuff.

I’m just finalising it all production-wise, recording some jingles – yes, jingles! – and making it all easily available. As soon as that’s all sorted, I’ll be in touch with more details.

Should be fun.

In the meantime, I hope you enjoy the sample chapter and if you haven’t pre-ordered The Art of the Click yet…make sure you do today.

Do it here.

The extra swipe file bonus is only available until October 1st!

P.S. If you have any questions about copywriting at any time, just drop me a line at the usual email and I’ll cover whatever issue you might have in a future piece.