In Oliver Stone’s 1991 film, JFK, Joe Pesci plays Dave Ferrie, an American pilot alleged to have been involved in Kennedy’s unfortunate assassination. Dave Ferrie: Was his crime plotting to kill JFK or simply those ridiculous eyebrows?” The first thing you notice about Ferrie are his eyebrows. They’re ridiculous. A quick search on Google images and you […]
Tag Archives: copywriting infographic
With the help of the always excellent @rhinett, I’ve updated and expanded my popular copywriting infographic… It now covers an entire direct response sales letter. As you can see below, I’ve included the main sections you’ll find on a typical letter and offered some advice on how to handle each. Of course, this is by no means the structure every long […]
Take a look at this copywriting infographic… Of course, there are many weird and wonderful ways to structure a direct-response sales letter. As with most things in copywriting, there are no hard and fast rules. But… There is one particular structure that I return to time and time again and it always produces good results. […]