If you’re a copywriter wondering which books you should ask for this Christmas, or if you’re searching for the best books to buy a copywriter… Help is at hand. Here you’ll find five recommendations that will help inspire and influence anyone who writes to sell. In fact, influence is actually the title of the first pick… Influence by Robert Cialdini Most […]
*Sigh* A list of books? Really? I know the feeling. Almost every time you see one it’s the usual suspects. Ogilvy on Advertising. Influence by Ciladini. A bit of Hemingway to prove you’re cultured. Don’t get me wrong. All those books and authors are great and you should read them. But there is absolutely no need for me to outline my thoughts on them. Instead, […]
If you’re a copywriter wondering which books you should ask for this Christmas, or if you’re searching for the best books for copywriters… Help is at hand. Here you’ll find five recommendations that will help inspire and influence anyone who writes to sell. In fact, influence is actually the title of the first pick… Influence by Robert Cialdini Most copywriters will […]
As always, I’ve got a mixed bag of recommendations on the reading list for you this month. We’ve got a biography of a recognised genius, a book of general copywriting advice and a detective novel set in Istanbul. See what I mean about a mixed bag? Hopefully you’ll choose to read one or two. Unless, […]