I wrote a new article for a fellow copywriter, Alastair Allday, that is currently featured on his website, Allday Creative.

You can read the piece here.

In it I reveal five things that could help you improve your writing. But these aren’t regular copy tips and it isn’t a list of typical ‘how to’ textbooks.

In fact, these five things are totally unrelated to copywriting and actually involve Ernest Hemingway, Bill Hicks and Bob Dylan.

Because as I explained in my previous article about coming up with ideas, to be truly creative you need to feed your mind with more than just copywriting theory.

I hope you enjoy the piece and I hope you’re well.

Read my new article here.



Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.

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