I wrote a new article for a fellow copywriter, Alastair Allday, that is currently featured on his website, Allday Creative.
In it I reveal five things that could help you improve your writing. But these aren’t regular copy tips and it isn’t a list of typical ‘how to’ textbooks.
In fact, these five things are totally unrelated to copywriting and actually involve Ernest Hemingway, Bill Hicks and Bob Dylan.
Because as I explained in my previous article about coming up with ideas, to be truly creative you need to feed your mind with more than just copywriting theory.
I hope you enjoy the piece and I hope you’re well.