Tag Archives: Steve Rocco

If Ogilvy had been a skateboarder, he’d have written ads like these

At the end of the 80s there was really only one widely recognised skateboarding company: Powell Peralta. Started by two of the biggest names in skateboarding – particularly Stacey Peralta – the company was very successful. Indeed, it was pretty much the team to ride for. Its elite skating team – the Bones Brigade – included a young Tony […]

A copywriting great no copywriter knows about

At the end of the 80s there was really only one widely recognized skateboarding company: Powell Peralta. Started by two of the biggest names in skateboarding – particularly Stacey Peralta – the company was very successful. Indeed, it was pretty much THE team to ride for. Its elite skating team – the Bones Brigade – actually included […]