Unlike a lot of copywriting pros who’ll tell you to steer well clear of extended metaphors in copy… I like ’em. Or rather, when I’ve used them well in the past they’ve resulted in breakthrough promotions. BUT… Yup, there’s always a ‘but’, right? And the clause in this case is that if you do go with […]
Author Archives: GLENN FISHER
Whatever your promotion is selling – regardless of which niche you might be working in – the most immediate objection that readers of ANY long copy promtion will raise is exactly the same… “Why the hell should I give you my money?” That’s it. Really. That is it. More advanced copy theory will tell you to think up all […]
04
Aug
Aug
You open your Word document… You stretch out your hands and click your knuckles… You place your palms down on the keyboard and… Nothing. Starting a new promotion isn’t easy at the best if times. But it’s even harder if you haven’t got a strong idea to run with. Yet a lot of copywriters make things so […]