This will upset some copywriters. But it will cause other copywriters joy. You see this is a piece about how to write more engagingly. But it’s not entitled 15 Tips For Writing More Engagingly. I dislike those pieces. I dislike them immensely. I see them all over the Internet. On Twitter, on LinkedIn, littering my inbox. 10 Rules […]
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David Ogilvy or David Lynch? I ask. “As a copywriter,” Gareth replies, “I’ve got to go with Ogilvy. He’s the main man on Main Street. The don. I did enjoy Twin Peaks as a kid, though.” Charles Bukowski or Charles Saatchi? I continue. “Tough one that. Saatchi has done loads in copywriting and in art, but I’m […]