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Hello! I recorded a quick video message while I took Pablo for his morning walk. You can watch the video here: Meanwhile, I also wanted to share a link to a piece I wrote about creative anxiety that has resonated with a lot of people. You can read it here: Don’t let anxiety get in the way of your own creativity. The piece is all about the feeling a lot of people get -…

Legend has it that direct marketing giants Bill Bonner and Mark Ford sat down to analyse all the direct mail promotions they’d written, all those that had worked and all those that had flopped. They considered what fundamental factors the successes shared. They identified what was missing from the failures. And then they put it all together. Four elements revealed themselves. Years later, some people dismiss those four factors… they think they’re old-hat… or cliche in some…