Brainstorming is a bit crap. Or is it? It’s a difficult one. I say this: You should never disregard brainstorming as a tool for generating ideas. As a copywriter, when it comes to generating original and engaging headlines for a promotion, you’ve got to develop your own style. Me; I tend to pace up and […]
Tag Archives: COPY PSYCHOLOGY
Whatever your promotion is selling – regardless of which niche you might be working in – the most immediate objection that readers of ANY long copy promtion will raise is exactly the same… “Why the hell should I give you my money?” That’s it. Really. That is it. More advanced copy theory will tell you to think up all […]
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