Before you write any piece of copy, you need to figure out if the idea you’re writing about is any good. If your idea sucks ass, your copy will suck ass too. On the flipside: if your idea is good, writing the copy will be much easier, and faster. And chances are, your copy will be […]
Tag Archives: Scott Bardelli
I’m just coming to the end of a long week of meetings and presentations here in Baltimore. It’s been great to catch up with so many friends on this side of the pond and meet so many new people. I’ve met marketing experts, copywriting legends and best-selling authors… And, as ever when I make the trip over here, I’ve […]
Before you write any piece of copy, you need to figure out if the idea you’re writing about is any good. If your idea sucks ass, your copy will suck ass. Worse: A bad idea will make it even harder to write the suck-ass copy, which is just dumb. Why spend extra time writing bad […]