In Copywriting Keep shocking your reader – why disruption isn’t just for headlines October 17, 2018 6 Mins Read When we talk about disruption, we usually think of that initial moment when we aim to grab someone’s attention. We…
In Emotionals Discover how ‘found copy’ can help engage your reader May 25, 2012 4 Mins Read As with most things in modern art, the first time it happened, it was down to Picasso… He painted a…