As I sit on the terrace of the Royal Festival Hall on London’s Southbank and watch the sun set on a very pleasant evening in the City… My thoughts turn to you. Yes, you, dear reader, my fellow copywriter in arms. I know, I know. I should be thinking about the cold beer on the […]
Tag Archives: Gary Vaynerchuk
“Sell, or else,” pronounced legendary ad man, David Ogilvy many a decade ago. And, ever since, this unflinching commandment has been passed down from copywriter to copywriter. It’s the great leveller; the simple reminder that whatever the media, your aim remains the same: you sell, my boy, you sell if it’s the last thing you do. […]
After spending an evening with social media expert and general ‘smart guy’, Gary Vaynerchuk (@garyvee), I decided to check out SlideShare. “Green light your ideas” Have you come across this yet? It’s basically a social network based around sharing slideshows. Sounds weird, I know. But I kind of like it and spent some time designing my own […]