Legend has it that direct marketing giants Bill Bonner and Mark Ford sat down to analyse all the direct mail promotions they’d written, all those that had worked and all those that had flopped. They considered what fundamental factors the successes shared. They identified what was missing from the failures. And then they put it all together. […]
Tag Archives: Mark Ford
Like any good copywriter, I don’t just write copy… In fact, in my experience I’ve found that all the most successful copywriters and ad men I’ve met and trained also write some form of ‘non-copy’ too. Mark Ford (Michael Masterson) and Nick Laight are poets, for example… Dave Fedash writes film scripts… Bill Bonner has published […]
- 1
- 2