Like any good copywriter, I don’t just write copy… In fact, in my experience I’ve found that all the most successful copywriters and ad men I’ve met and trained also write some form of ‘non-copy’ too. Mark Ford (Michael Masterson) and Nick Laight are poets, for example… Dave Fedash writes film scripts… Bill Bonner has published […]
Tag Archives: DAVID OGILVY
A sales promotion landed on my desk recently… Nothing new there; being a professional copywriter, hundreds land on my desk every week. But this one caught my eye. Unfortunately, it was for the wrong reason. You see, it wasn’t the headline that caught my attention. In fact, when I got round to reading it, I […]
It’s always that Ogilvy guy, isn’t it? Damn him and his insight. But the fact of the matter is – he was right. I can’t remember in which of his books he mentions it (On Advertising or Confessions of an Advertising Man) and let’s face it, they’re both pretty similar anyway. But yes, he does mention it… […]