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It’s alive. Well, almost. It’s definitely on Amazon. Look, you can click here and see it. And I’m definitely excited. Look, I’m doing a big thumbs up and everything. Yes. Shout it from the hills. My first proper book on direct-response copywriting is finally available to pre-order and I can begin to tell you all about it. If you’ve been reading for a while you’ll know this bad boy has been baking in the oven…

There’s a lot to be said for copy that’s in the right place at the right time. I was reminded of this recently when out on the field behind our house walking Pablo. Having done his business in the usual spot, I headed over to the dog waste bin to deposit it. On the side of the bin, a plucky local entrepreneur had attached some renegade advertising. It looked like this: Talk about targeted advertising.…

Sad news today that the great American novelist, Philip Roth, passed away. I’m a big fan of his work. He’s one of the writers who inspired me to write in the first place. At school, in English literature, I was mostly force-fed old Jane Austen and Thomas Hardy period-waffle that I just couldn’t connect with. It put me off reading at all. It wasn’t until I was in my twenties that I had somewhat of…

If one helping of me a week isn’t enough…good news. I launched a new website last week where you can hear more of my thoughts on things that aren’t so sharply focused on direct response copy. TheGlennFisher.com – as you can tell from the title – is more a resource to find out what I’m personally up to. I’ll be using it as a platform to talk about my upcoming book – being released later…

We drop straight in this week to a brief chat I had over the bank holiday weekend with copywriter, networker-extraordinaire and all round nice person, Vikki Ross… GLENN (GF): OK, let’s forget all this copywriting event stuff for a moment and let me ask you a very important question: what’s your favourite capital letter? VIKKI (VR): That’s an easy one… it’s ‘V’, of course. GF: Of course, I should have known. To be fair, it’s…

Do you ever think you might be going mad? Maybe it’s just me. My fiancée would certainly attest to that. It’s usually a relief for her to leave the house in the morning after suffering a breakfast spent listening to my rambling nonsense. But I don’t think I’m the only one, right? We copywriters are all a bit doolally. Tell me I’m not alone… Oh, God…please tell me. *SLAPS HIMSELF* In seriousness, it’s a real…

A quick reminder before I get into this piece… My fiancée Ruth and I…otherwise known as ‘Gluth’…are running the Great Grimsby 10k this year and raising money for the British Heart Foundation. For the many readers outside the UK who are wondering what on earth ‘Great Grimsby’ is…it’s where I’m from. Grimsby is a small fishing port on the east coast of England. And it’s, er, great. Anyhow, we’re over 60% of the way towards…

Do you have a couple of copywriting friends in your contacts you can ask to review your writing? In fact, they don’t even have to by copywriters… Your partner…your friend from school…your Dad or Grandma? The key is you have a couple of people who you trust to be open with criticism and won’t be offended by any disagreement you might have. The openness is essential. If you haven’t got a copywriting peer group yet,…

6.30am – Wake up in hotel in Walthamstow, briefly wonder where I am. Remember I’m in London for meetings. Driving home later today. Realise how much I have to do today. Worry I’m not going to get chance to write an All Good Copy email. Wonder if I could record my day and whether that would be interesting to other copywriters. Decide to give it a go. Let’s get meta… 6.45am – Get in the…

Before I was born, I didn’t exist, which made it a lot harder to walk the dog. Sorry. A terrible attempt at a Groucho Marx-inspired joke that has nothing to do with what I want to write about today. Or does it? Stand back… Tenuous link approaching… You see, opening with my crap joke there was incredibly self-indulgent. It amuses me – because silly things do – but does it amuse you? Mostly likely not.…