I wanted to share this genius network interview with you as I think there are a lot of very strong insights shared in it. It’s an interview Joe Polish did with Parris Lampropoulos for Joe’s Genius Network. (www.geniusnetwork.com) For those who don’t know, Joe Polish is a carpet cleaner turned incredibly intelligent marketer. You should […]
Tag Archives: Copywriter
Stephen Marsh, Copywriter What connects TV presenter Fiona Bruce, Hollywood actor Orlando Bloom and novelist W. Somerset Maugham? Give up? Well, they’re all from Canterbury. As too is Stephen Marsh… a freelance copywriter and generally good egg. He’s written copy for a vast variety of clients all around the world, including a private detective, which […]
15
Jul
Jul
No one wakes up in the morning and thinks ‘hey, I need a financial newsletter’… So suggested Agora founder, financial newsletter publisher and legendary copywriter in his own right, Bill Bonner. We can go one further: no one wakes up in the morning and thinks ‘hey, I need to read a direct response sales letter’. Not even copywriters. (Hey, […]
15
Jun
Jun
Often the first few lines of a direct response sales letter are redundant. Sometimes, even the first few paragraphs are too. Look again at the opening of any sales letter you’re working on and ask if it would not be stronger to start a little further in. You see, when we start writing we are […]
15
Apr
Apr
Whenever I’m looking to take on a trainee copywriter, one of the tasks I always set is the same. It’s designed to see if the writer is able to turn features into benefits. On the face of it seems a very simple exercise… And frankly, it is. But it reveals something about a writer that […]