As I sit on the terrace of the Royal Festival Hall on London’s Southbank and watch the sun set on a very pleasant evening in the City… My thoughts turn to you. Yes, you, dear reader, my fellow copywriter in arms. I know, I know. I should be thinking about the cold beer on the […]
Tag Archives: Advertising
Imagine you’re living a roguish life as a bank robber in the Wild West… You drift from town to town ‘sticking-up’ the local bank… You’re damn good at it too. Just yesterday you moseyed on in, stuck your gun in the bank teller’s face and delivered your usual “this is a stick-up” line. The teller knew the […]
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Reassurance isn’t a term that’s widely used in copywriting. Have a quick scan through the index pages of Cialdini’s Influence, Daniel H. Pink’s To Sell is Human or even Ogilvy’s On Advertising and you won’t find any special preference given to the word. Even a stop sign needs a little reassurance sometimes. Does that make it redundant? Does the fact […]
Are copywriters born? I’m not so sure. I have a different theory. More often than not it is chance – a strange series of events lead us towards the discipline. It’s what happened to me and it’s what happened for freelance copywriter, Alastaire Allday. For Alastaire it was the perfect outcome – having already worked […]
At the end of the 80s there was really only one widely recognized skateboarding company: Powell Peralta. Started by two of the biggest names in skateboarding – particularly Stacey Peralta – the company was very successful. Indeed, it was pretty much THE team to ride for. Its elite skating team – the Bones Brigade – actually included […]
I know a lot of people have already got hold of Write Better Copy… But if you haven’t had a chance to get your copy yet, I thought it’d be useful to answer a few of the questions I’ve had from readers. First off, I can tell you that yes… rather than a 30 day money […]
It was about four years ago… Michael Masterson flew into London to meet with us young copywriters to teach us a thing or two. He actually taught me a fair bit, but one thing stuck above all else. Ironic really, because that one thing was his concept of ‘the power of one’! Seriously though, whether […]
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