When we talk about disruption, we usually think of that initial moment when we aim to grab someone’s attention. We think about an intriguing subject line… A bold and shocking headline. Or perhaps a controversial opening paragraph. We know by saying something weird or wonderful in that opening gambit – or even something strange and awful – […]
Category Archives: COPYWRITING
19
Oct
Oct
Do people read long copy? On an almost daily basis someone suggests to me people don’t. The argument goes: In this modern world of failing attention spans no one gives anything any longer than a few seconds. What do you think? I think this whole question is piffle. I’ll tell you why in a minute… But […]
My mind is a mess. I mean, literally, a mess. There are too many ideas in there. Bits and bobs lying about all over the joint. Send help. Send a cleaner. Send a shrink. It’s like someone ran into a library with a barrel of explosives and let rip… There are pages everywhere. Ideas strewn […]
You ever get the fear? I do. All the time. That feeling when you’re staring at a blank page and just don’t know where to begin. How in the holy chicken nugget are you going to spew forth 40-50 pages of a sales letter from nothing? You start sweating…pacing the room…eating more biscuits than any […]
Andy Maslen is sick to the back teeth with kids and their smart phones… “Why doesn’t anyone read books anymore,” he laments. “Or just observe the bloody world go by? Everyone has their head in a smart phone these days.” We’re talking about one of the key skills you need as a copywriter… The ability to observe. Andy […]
Copywriting can sometimes be like a lonely game… There you are, hidden away in your office, staring out over the rooftops, to the pavilion across the way… You see a man walking his dog and consider the fact that a few hours ago it would have been you walking your dog on that same pavilion. You wonder […]
At this time of year, you tend to see every man and his dog laying down their predictions for the year… I find the exercise a bit ‘meh’, to be honest. Predicting how the world will change is a real fool’s errand. Don’t get me wrong… Keeping an eye on how general trends are shifting is worth […]
You get an email telling you the good news… If you act in the next two hours, you can claim a £100 discount on Tony Owl’s brand new copywriting seminar. That’s great news – you love Tony Owl. But is it the best way to promote Tony’s offer? Is good news always a good thing? Not necessarily. […]