“Nice pencil…” Dan Adams, award-winning freelance copywriter Dan Adams is an award-winning freelance copywriter who has worked with some huge names including Virgin Media, British Gas and PayPal. I caught up with him recently to pick his brains on all things copy and found out that as well as being a fellow fan of Ogilvy, he also likes to mix […]
Drayton Bird wants me shot… I’m not sure if he’s aiming for a fatal wound or if he just wants to ‘see me dance’ as per the poker scene in Goodfellas. Either way, it’s not every day that a legend of the copywriting industry issues a bounty on your head. So, what happened? Well, as usual, […]
I wanted to share this genius network interview with you as I think there are a lot of very strong insights shared in it. It’s an interview Joe Polish did with Parris Lampropoulos for Joe’s Genius Network. (www.geniusnetwork.com) For those who don’t know, Joe Polish is a carpet cleaner turned incredibly intelligent marketer. You should […]
Stephen Marsh, Copywriter What connects TV presenter Fiona Bruce, Hollywood actor Orlando Bloom and novelist W. Somerset Maugham? Give up? Well, they’re all from Canterbury. As too is Stephen Marsh… a freelance copywriter and generally good egg. He’s written copy for a vast variety of clients all around the world, including a private detective, which […]
“Where’s my next job coming from?” That’s a question that keeps many copywriters awake at night. Indeed, if you’re a freelancer, one of the biggest challenges you’ll ever face is finding new clients. That’s why successful freelance copywriter, Ryan Healy has put this guide together that shows you how to get more clients for your […]
Nick Usborne is a successful copywriter – who originally hails from Sussex – living and writing in Canada. I’ve seen him speak a couple of times over the years and he always strikes me as a copywriter who’s very comfortable with his work. What exactly do I mean by that – he’s comfortable? Well, I […]
One of the most fundamental things you can do in a headline is to make a promise to the reader. In fact, it’s probably one of the most often used techniques when it comes to writing headlines for direct response copy. With financial copy I’m sure you’ve come across many headlines promising that if you […]
Are copywriters born? I’m not so sure. I have a different theory. More often than not it is chance – a strange series of events lead us towards the discipline. It’s what happened to me and it’s what happened for freelance copywriter, Alastaire Allday. For Alastaire it was the perfect outcome – having already worked […]
At the end of the 80s there was really only one widely recognized skateboarding company: Powell Peralta. Started by two of the biggest names in skateboarding – particularly Stacey Peralta – the company was very successful. Indeed, it was pretty much THE team to ride for. Its elite skating team – the Bones Brigade – actually included […]
With four best-selling books on copywriting under his belt – not to mention more than 12 years working as a marketer in the corporate sector – Andy Maslen is fast becoming one of the UK’s most popular copywriters. I caught up with him to find out more about what influences him, how he works and […]