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Great Copywriters

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A free report for you here, which will hopefully provide a lot of insight into the world of copywriting. I’ve collected together five of the interviews I’ve done with top copywriters from around the UK. Inside the report you’ll find the thoughts of three young freelance copywriters – Dan Adams, Stephen Marsh and Alastaire Allday – who are all doing great work right now… And you’ll hear from two highly-respected industry stalwarts – Drayton Bird and Andy Maslen…

Dan Adams is an award-winning freelance copywriter who has worked with some huge names including Virgin Media, British Gas and PayPal. I caught up with him recently to pick his brains on all things copy and found out that as well as being a fellow fan of Ogilvy, he also likes to mix things up with a bit of rap. Here’s what he had to say: AllGoodCopy: Who’s your biggest copywriting influence in the industry? Dan…

What connects TV presenter Fiona Bruce, Hollywood actor Orlando Bloom and novelist W. Somerset Maugham? Give up? Well, they’re all from Canterbury. As too is Stephen Marsh… a freelance copywriter and generally good egg. He’s written copy for a vast variety of clients all around the world, including a private detective, which is undeniably cool, right? I caught up with him to discuss writing routines, dealing with emotions and E.L. Doctorow. Here’s what he had…

I wanted to share this genius network interview with you as I think there are a lot of very strong insights shared in it. It’s an interview Joe Polish did with Parris Lampropoulos for Joe’s Genius Network. (www.geniusnetwork.com) For those who don’t know, Joe Polish is a carpet cleaner turned incredibly intelligent marketer. You should check him out @JoePolish – you’ll learn a lot. Parris Lampropoulos is a fellow copywriter who’s been working with the famous Boardroom…

Drayton Bird wants me shot… I’m not sure if he’s aiming for a fatal wound or if he just wants to ‘see me dance’ as per the poker scene in Goodfellas. Either way, it’s not every day that a legend of the copywriting industry issues a bounty on your head. So, what happened? Well, as usual, it’s my fault… I asked too many questions. After the popularity of my previous expert interviews with the likes…

Nick Usborne is a successful copywriter – who originally hails from Sussex – living and writing in Canada. I’ve seen him speak a couple of times over the years and he always strikes me as a copywriter who’s very comfortable with his work. What exactly do I mean by that – he’s comfortable? Well, I guess it’s a feeling he puts across. In the presentations I’ve seen him give he’s very relaxed, very soft in…

“Where’s my next job coming from?” That’s a question that keeps many copywriters awake at night. Indeed, if you’re a freelancer, one of the biggest challenges you’ll ever face is finding new clients. That’s why successful freelance copywriter, Ryan Healy has put this guide together that shows you how to get more clients for your freelance business… Take a look. It comes from a copywriter I have a lot of time for. In fact, it’s…

Are copywriters born? I’m not so sure. I have a different theory. More often than not it is chance – a strange series of events lead us towards the discipline. It’s what happened to me and it’s what happened for freelance copywriter, Alastaire Allday. For Alastaire it was the perfect outcome – having already worked on campaigns for the likes of Sony, Nescafé, and Oasis, he’s also already penned his first book ‘Think Like a…

One of the most fundamental things you can do in a headline is to make a promise to the reader. In fact, it’s probably one of the most often used techniques when it comes to writing headlines for direct response copy. With financial copy I’m sure you’ve come across many headlines promising that if you buy stock Y you could make X per cent gain… And in health copy you’ll have no doubt come across…

With four best-selling books on copywriting under his belt – not to mention more than 12 years working as a marketer in the corporate sector – Andy Maslen is fast becoming one of the UK’s most popular copywriters. I caught up with him to find out more about what influences him, how he works and to find out once and for all what the most essential word in copywriting is. With a nod to Twitter,…