If one helping of me a week isn’t enough…good news. I launched a new website last week where you can hear more of my thoughts on things that aren’t so sharply focused on direct response copy. TheGlennFisher.com – as you can tell from the title – is more a resource to find out what I’m personally up to. […]
Tag Archives: Copywriter
Sad news today that the great American novelist, Philip Roth, passed away. I’m a big fan of his work. He’s one of the writers who inspired me to write in the first place. At school, in English literature, I was mostly force-fed old Jane Austen and Thomas Hardy period-waffle that I just couldn’t connect with. It put […]
Do you ever think you might be going mad? Maybe it’s just me. My fiancée would certainly attest to that. It’s usually a relief for her to leave the house in the morning after suffering a breakfast spent listening to my rambling nonsense. But I don’t think I’m the only one, right? We copywriters are all a […]
I’m an idiot. I’ve had my suspicions for a long time. But now I know for sure. You’re probably an idiot too. Sorry. It’s just the way it goes with us copywriters. Yes, I’m suggesting most of us copywriters are idiots. “Hold on, Glenn. Not so fast. Don’t you know I’ve got a top level IQ and […]
16
Nov
Nov
Though it might look like nonsense right now… I guarantee it will help you shave hours off the time you spend reviewing and editing your copy. And it’ll make your copy a damn sight more effective. It’s almost too simple to follow… And it only takes about five minutes from start to finish. Sound interesting? Good. Let me show you what […]
16
Aug
Aug
I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business. Me: Catching some sun on the Seine in Paris. As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take […]
“And the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as though the writer had stated them.” These days it’s almost cliché to say so… But, as a copywriter, I find the writing of Ernest Hemingway such a useful resource. If you’re not regularly reading his work, you […]
16
May
May
Where did the 30-day trial period come from? Seriously – if you know, please comment below and tell me. If you’ve written copy for online products or services, no doubt you know the 30-day trial well. Or maybe, if you’ve written for a product or service that’s being sold on Clickbank or some other joint venture website, […]
“Write Better Copy is a life jacket for those who are dipping their toe into the wild marketing waters and sinking,” writes Blanca. She’s a fellow copywriter and journalist who picked up my Write Better Copy guide looking to understand more about how copywriting works. She continues: “When I started to study copywriting, I desperately needed the right tool […]
Another copywriter has been amusing my girlfriend! But it’s OK. There’s nothing dodgy going on. In fact, if you’ve ever seen the famous copywriter Drayton Bird give a talk, you’ll already know he’s a charming old sod.And irreverent too, which is probably why I get on with him. (I guess our shared appreciation of swearing helps too.) I’ve […]