A few weeks ago I sat down to speak with expert copywriter, Vikki Ross (of Sky, The Body Shop and Hotels.com fame). The feedback I received was great and I’m glad so many people found it useful. You’ll be pleased to know I’ve got a lot more interesting interviews planned… In fact, next week, I’ll be […]
Tag Archives: COPYWRITING
I’m an idiot. I’ve had my suspicions for a long time. But now I know for sure. You’re probably an idiot too. Sorry. It’s just the way it goes with us copywriters. Yes, I’m suggesting most of us copywriters are idiots. “Hold on, Glenn. Not so fast. Don’t you know I’ve got a top level IQ and […]
At this time of year, you tend to see every man and his dog laying down their predictions for the year… I find the exercise a bit ‘meh’, to be honest. Predicting how the world will change is a real fool’s errand. Don’t get me wrong… Keeping an eye on how general trends are shifting is worth […]
There you are in the grandly decorated lounge of Agora owner Bill Bonner’s 18-century chateau… Gathered with you are what you’ve been told are some of the best copywriters in the world… You’re excited. In fact, you’re only just starting to figure out what this copywriting lark is all about, so to spend time with real experts […]
Do you have a swipe file? You hopefully do. And if that is the case, rather than read this email, go read this interesting interview with post-punk legend Ian MacKaye instead. But if you don’t already have a swipe file, or you do have one and you’d like to discover some of my own swipe file secrets… Well, I guess you should keep […]
Earlier this week, I jumped on a call with a woman called Vikki Ross. If you’ve come across Vikki before (most likely on Twitter via @vikkirosswrites), you’ll be eager to hear our conversation… But if not, let me tell you that Vikki is not only a very successful copywriter – having worked for the likes of The Body […]
No doubt you’re currently languishing in some kind of post-Christmas/pre-New Year malaise. And like me, you’re probably regretting how much you’ve eaten and drunk already, whilst at the same time wondering just how much more it is reasonable to eat and drink tonight. I understand. It’s a difficult consideration. For that reason, I won’t keep […]
Copywriters can be precious people… I should know. I am one. And sure, tell me my copy doesn’t work or that I could do something better and once upon a time I would have sulked for a week. Yup, I used to be like that. But these days, I’ve calmed down. I’d like to think […]
Official figures vary… But somewhere between 55% and 75% of all email is now read on mobile. One report predicts by end of 2018… 80% of people will read their email on a mobile device. That’s huge. And as a copywriter, it’s something you must be aware of. Indeed, sat at a little wooden table […]
I’m on the bus back to my London flat in Dalston reading the first draft of a new sales letter a copywriter has just sent me to review. In the time it takes me to get from Leicester Square to the Balls Pond Road, I’ve read it. It flows well, really well. I’m excited to see how […]