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I have a confession. Each night, around nine o’clock, my fiancée and I sit down and turn on the television. What we watch might shock you. You see, typically, we don’t watch a lot of television. I’m usually reading. At the moment I’m being very cultured reading Walter Isaacson’s obscenely heavy biography of Leonardo Da Vinci. If Ruth isn’t reading, she’ll be listing to a documentary podcast or playbacks of counselling sessions. If our dog…

I received a nice message from copywriter Stephen Marsh this week, which sums up exactly what the aim of The UK Copy Call is. He wrote: “Just a quick note to say: I don’t usually go in for most of the ‘people talking about being copywriters’ stuff that seems to be out there right now, but UK copy call 25 was great. A decent chit-chat about copy without the thinly veiled ‘Don’t write another word…

At last count, it was estimated around 300 billion emails are sent on a daily basis. 300. Billion. A day. That’s a damn lot of emails. So, with so much other email copy competing with yours, it hardly seems worth spending much time on it, right? Wrong. Even a small improvement in your email copy can make a huge difference to the bottom line. But as copywriters, we forget this sometimes. We think of email…

Jonah Peretti – the ad-man-cum-tech-geek behind BuzzFeed – and his team of highly intelligent creatives are in the process of re-imagining online advertising as we know it. Read this recent article in New York Magazine and you’ll see what I mean. I found it equal parts inspiring and scary. Sadly, the frighteningly clever mixture of algorithms and hyper-irony at the heart of their revolution will likely leave most traditional marketers and copywriters (myself included) shivering in a…