Author Archives: GLENN FISHER

The six-letter word that lazy copywriters rely on

There’s a small, six-letter word that’s used far too much in copywriting… And I don’t like it. Do I hate it? Possibly. To me, it’s a sign that – as a copywriter – you’re being lazy, that you’ve run out of steam and can’t be bothered to think properly about what you’re writing. Actually, to […]

Reading List: September 2013 – Kurkov, Marais and Ariely

A slightly European feel to this month’s copywriter reading list… Though, that said, we do end on an Israeli American Psychologist! So, without further ado… Here are my picks for this month: The Gardener of Ochakov by Andrey Kurkov I really like this guy’s books. In fact, I’ve been reading him ever since his first book […]

An interview with top American copywriter Brian McLeod

It takes a pretty clued-up guy to help turn a tiny spare bedroom start-up into a hugely successful, nine-figure business that employed over 200 people… That said – you and I both know copywriters are pretty clued-up folks, right? US copywriter Brian McLeod certainly proves that. After co-founding one of the most successful product development […]

The Seven Stages of a Desperate Copywriter – Guest Post

‘When we tell stories about creativity…we neglect to mention those days when we wanted to quit, when we believed that our problem was impossible. Instead, we skip straight to the breakthrough. We tell the happy ending first. ‘The danger of this scenario is that the act of feeling frustrated is an essential part of the […]

Reading List: August 2013 – Altucher, Lethem and Kafka

Weirdly, the book I’ve spent most time with recently isn’t on my copywriter reading list for this month. It’s a book called Skippy Dies by Paul Murray. So, how come it hasn’t made it? Well, the first two thirds are great. A really noisy, messy novel that’s full of life. But I’ve really struggled with the last part of […]

Quotes about Copywriting: 1. Always be open to ideas

The first here in a new series of ‘quotes about copywriting’. Every now and again I’ll be posting a new snippet of copywriting advice that you’ll hopefully want to share with the world. (Frankly, I’m so fed up with the wealth of meaningless inspirational quotes circulating the web that I thought it was about time […]

Conversations on Copy: Insightful Interviews with Professional Copywriters

A free report for you here, which will hopefully provide a lot of insight into the world of copywriting. A free report for readers of AllGoodCopy,com (Designed by @rhinett) I’ve collected together five of the interviews I’ve done with top copywriters from around the UK. Inside the report you’ll find the thoughts of three young freelance copywriters – Dan […]

Freelance copywriter Dan Adams talks writing, rhythm and rap

“Nice pencil…” Dan Adams, award-winning freelance copywriter Dan Adams is an award-winning freelance copywriter who has worked with some huge names including Virgin Media, British Gas and PayPal. I caught up with him recently to pick his brains on all things copy and found out that as well as being a fellow fan of Ogilvy, he also likes to mix […]

James Altucher on Choose Yourself, copywriting and living with puppets

James Altucher and Glenn Fisher. (Original design by @rhinett) I read a book called Choose Yourself. It made me think, which I guess is the best thing a book can do. The author is a chap called James Altucher. As well as being a successful author, he’s also a well-known blogger, a super-intelligent entrepreneur and a well-respected investor […]

You can now find All Good Copy on Facebook – come say hello

A lot of people have been in touch to ask if they could find All Good Copy on Facebook. You can now. I’ve set up a page dedicated to All Good Copy and will be posting stuff on there regularly. It won’t just be articles from the site, either. As with my Twitter feed, you’ll find comments and insight […]