Are copywriters born? I’m not so sure. I have a different theory. More often than not it is chance – a strange series of events lead us towards the discipline. It’s what happened to me and it’s what happened for freelance copywriter, Alastaire Allday. For Alastaire it was the perfect outcome – having already worked […]
Author Archives: GLENN FISHER
Pictures paint a thousand words, right? But when it comes to using pictures in a direct-response sales letter, a badly chosen image will more likely lose you a thousand sales. More often than not, in my own sales letters I tend to avoid using stock images altogether. After all, when writing long copy you’re really constructing a persuasive […]
Don’t get me wrong, I’m not (at least on this occasion) having a go at the copy itself… But I was just working through the pile of copywriting products I have to review and I came across this online sales letter for Copywriting Supremacy. I don’t know what’s going on but I seem to be coming […]
At the end of the 80s there was really only one widely recognized skateboarding company: Powell Peralta. Started by two of the biggest names in skateboarding – particularly Stacey Peralta – the company was very successful. Indeed, it was pretty much THE team to ride for. Its elite skating team – the Bones Brigade – actually included […]
This isn’t a copywriting product in the sense that it will help you with your copywriting, but it is one of the most useful pieces of software I’ve come across for hosting sales letters online. If you’re a copywriter looking to create your own online sales pages, this is something you should get: OptmizePress by […]
Master Copywriting with Ted Nicholas is a product put together by a chap called Sanjay Pande. You can check out Master Copywriting with Ted Nicholas here. It sold primarily through Clickbank and is available for a very affordable price of $27. Now, you might well be thinking how you’re supposed to ‘master copywriting with Ted […]
With four best-selling books on copywriting under his belt – not to mention more than 12 years working as a marketer in the corporate sector – Andy Maslen is fast becoming one of the UK’s most popular copywriters. I caught up with him to find out more about what influences him, how he works and […]
I know a lot of people have already got hold of Write Better Copy… But if you haven’t had a chance to get your copy yet, I thought it’d be useful to answer a few of the questions I’ve had from readers. First off, I can tell you that yes… rather than a 30 day money […]
I’ve had a lot of emails from people asking which copywriting products I think are worth the money… It’s difficult. A lot of stuff is nothing more than swipe file collections (which you can build for free), audio interviews (which involve one copywriter gushing over another) or long and boring part-work courses (that take forever and a day to […]
This is it… To discover how you could improve your copywriting skills and increase the conversion of your sales material by three, four or even FIVE times… Check this out now. Not only will you discover more than twenty conversion booster tactics that I have personally used to make my own copy more effective… You’ll […]